Loewe has unveiled a teaser campaign ahead of its spring/summer 2026 women’s collection, the first under incoming creative directors Jack McCollough and Lazaro Hernandez. The pair selected American photographer Talia Chetrit to shoot a cast of models chosen for their position at the cutting edge of contemporary culture. These images are intended as an opening signal before the duo’s debut runway show for Loewe on October 3rd in Paris.
According to a statement from the designers, the photos were intended to mark the “outset of a new dialogue” for the Spanish fashion house. “The campaign begins to define a tone, a spirit, and the beginnings of an intent,” the designers said in a joint statement shared with Artsy. “In it lies a vibrancy and tactility rooted in craft that feels fundamental to the House, a sunniness and sensuality that feels inherent to its Spanish roots, and ultimately an optimism and spirit that we recognize as deeply personal to us as individuals.”
Shot in and around a swimming pool, the portraits highlight a group of emerging actors and performers cast for what the designers described as their “fresh and nascent quality.” Among those featured are Lewis Gribben, who will appear in Ridley Scott’s Blade Runner 2099 series on Prime Video; Isla Johnston, who has been selected to star in Baz Luhrmann’s upcoming Joan of Arc biopic; and Eva Victor, whose A24 directorial debut Sorry, Baby received praise at Sundance this year. All are under the age of 35 and many are based in Europe.
Chetrit, who is based in New York, is known for her intimate style of mostly portrait photography, which explores identity. An alum of the School of the Art Institute of Chicago and the Rhode Island School of Design, the artist has presented solo shows at Sies + Höke in Düsseldorf and kaufmann repetto in Milan and New York. Earlier this year, Chetrit photographed Lorde for the New Zealand–born singer’s new single, “What Was That.”
