Feral File, an online platform for digital art founded in 2020, is striving to beam curated digital art through smart TVs and mobile devices in people’s homes via a new membership program.
“We’re hoping to foster art appreciation habits that enable a cultural shift where art becomes ubiquitous in people’s lives – not as a luxury or something confined to galleries, but as a natural part of personal environments,” Sean Moss-Pultz, who co-founded Feral File, told ARTnews.
The free membership tier offers access to a feature on Feral File’s downloadable app called the “Daily,” which displays a new curated digital artwork from its collection of 16,000 works each day. Members can either view the work on their phone or link their account to a compatible smart TV.
For a price, it’s possible to upgrade to a premium membership and unlock access to 45 digital exhibitions. “The experience is easily portable, so members can bring their personalized digital art displays with them while traveling, turning living rooms, office spaces, and hotel rooms alike into immersive, art-filled environments,” a Feral File statement said.
Moss-Pultz added that the platform’s new membership program “is designed to go beyond traditional collectors and engage a much broader audience.”
“We hope this creates a daily ritual for people, where living with great art becomes an integral part of everyday life – something I believe is still incredibly under-appreciated,” he said. “Feral File is unique in its approach. We’ve collaborated with world-class institutions like MoMA and worked with over 200 renowned artists, including Refik Anadol, Yoko Ono, and Lu Yang, across exhibitions spanning practices like generative software, AI art, video game art, and 3D sculpture.”
To celebrate the launch of the membership platform, Feral File is hosting the exhibition “Patterns of Flow” with NEORT++ in Tokyo (another platform for digital art) in collaboration with online magazines Right Click Save and MASSAGE MAGAZINE. It comprises digital work by ten Japanese artists including Shunsuke Takawo, Satoshi Aizawa, Saeko Ehara, who used code as a creative medium. Curated by Yusuke Shono and Alex Estorick, “the show draws inspiration from computer art pioneer Hiroshi Kawano and explores the dynamic possibilities of generative art,” Feral File said.
