KAWS is stepping into a new role with UNIQLO as the fashion brand’s first artist in residence, the latest in its ongoing series of collaborations with artists. The appointment was announced on September 15th, during New York Fashion Week, at the Museum of Modern Art.
KAWS, whose real name is Brian Donnelly, is known for his “Companions”—cartoonish, hollow-eyed figures that blur the line between collectibles and contemporary art. As artist in residence, KAWS will support the UNIQLO’s aim to democratize art and design for a global audience through events staged at stores worldwide and collaborations with museum partners. He will also participate in creating new LifeWear collections, the first of which will be released in the fall/winter 2025 season.
KAWS’s relationship to the global retailer dates back to 2016. Last year, UNIQLO released the KAWS + Warhol UT collection, featuring clothing with artwork by KAWS and Andy Warhol. Previously, they collaborated on collections featuring characters from Sesame Street and Peanuts as well as KAWS’s own “Companions.”
“I appreciate them giving me this opportunity to be more involved in the company,” KAWS said during the announcement event. “One of the best things about working with UNIQLO is the reach.”
According to a press release from UNIQLO, the new position will encompass multiple responsibilities beyond product design. KAWS will be tasked with introducing new collaborators and developing creative concepts for the brand. Additionally, the artist will contribute to future editions of UT Grand Prix—the retailer’s annual t-shirt design competition—and join events alongside brand ambassadors.
“In our ever-evolving world, art is now more important than ever as an expression of our humanity. KAWS has been breaking the traditional boundaries of the art world, just as UNIQLO in its efforts to redefine the apparel industry through LifeWear,” UNIQLO’s president of global creative of fast retailing, John C. Jay, said in a press statement. “As our artist in residence, KAWS will help Uniqlo to expand the global appreciation and participation of art and creativity for all.”
