Jules Doyle, the visionary behind art advisory and bespoke curation provider Blank White Space, opens up about defining quality, her curation philosophy, and trend spotting.
By Sophie Heatley | 13 May 2024
Tell us about Blank White Space and how it came to be.
My love for art started from a young age. I wanted to celebrate all the artists I love and introduce them to other people and their homes.
How do you help clients or first-time collectors still discovering their ‘art personality’ define their style?
Great question! After an initial free consultation, we take a deep dive into their passions, ancestry and story. We look at different artists, maybe take a trip to a gallery and take texture and colour references from existing pieces. That way, we can start to build a look and feel for the client.
What has been your favourite project to date and why?
My favourite project was working on interior designer Helen Bowden’s home in Hampstead. She gave me free rein to build an urban emerging street artist collection for her teenage son. Pieces included work from Will Barras and Eine.
What is the most rewarding part of art advisory and curation for you?
The most rewarding part of art advisory and curation is taking people on a journey to understand their style. Introducing them to artists and finally hanging the pieces and seeing their faces shine. So, that’s every part of my job! I love every day.
What is the most challenging part of your work at Blank White Space?
Measurements! I am terrible at maths. I worry the whole time I might have gotten the measurements wrong. Luckily, I work with a lot of interior designers that have (often) already measured the space, so it’s only double-checking.
Where do you go or what do you do to seek inspiration in your work?
I go to all major exhibitions in London and I travel the world looking at art. Every holiday is based around gallery visits, much to my boys’ distress! I should go to degree shows, I might start next year if I have the time…
Do you have a personal design or curation philosophy?
Art should be accessible to everyone and simply about engaging with pieces you love.
Are there any art fairs or exhibitions that you’re excited about this year?
Too many! Venice Biennale, but isn’t everyone?! I am also off to see the street photographer’s work Vivian Maier in NYC soon. In London, I’m looking forward to seeing Vanessa Bell: A Pioneer of Modern Art at The Courtauld, too.
What is your ultimate goal as an art advisor and curator?
To have happy clients that love the pieces I have sourced, so happy that they recommend me to all their friends. Oh, and I’d love to curate Zoe Kravitz’s house, if she’d let me!
How would you define quality in your field? And with this in mind, what is your selection process when it comes to choosing artists for collections?
Raw naked talent is how I define quality. My selection process includes: premium materials, conceptual excellence, creative ability, and attention to detail.
Who are your favourite artists on Rise Art at the moment?
I am completely taken by Philip Maltman’s work. I love the naivety and raw texture of his work combined with the precision and accurate form. Sculptures by Zhou Yiyan are pretty special, too. The simplicity and the emotional connection between the figures make me feel warm. Can I have a painting and a sculpture please?!
How have your experiences shaped your perspective on art?
My love for travel has opened my eyes to so many different art forms. The urban landscape and the USA is definitely an influence. I am equally drawn to the Dutch Masters who painted flowers in the 17th 18th century. I am an open book.
How do you stay up-to-speed with the latest trends and developments in the art world?
From art school, to working as a Creative Director and now as an Art Adviser, I am lucky enough to say I am surrounded by talented creative minds. They inspire me daily and introduce me to emerging talent.
If you could own any artwork in the world, which would it be?
I’d buy a Rothko. Green and Maroon, 1953. I saw it in Madrid and fell in love.
