A free, artist-designed activity guide is being distributed across all five boroughs of New York City this summer as part of a partnership between Mayor Zohran Mamdani, the Whitney Museum of American Art, and the FIFA World Cup 2026 New York New Jersey Host Committee.
Designed by Rich Tu, the artist behind the official FIFA World Cup 2026 New York New Jersey Host City Poster, the guide invites participants of all ages to explore themes of community, culture, and team spirit through art and play.
Available in both English and Spanish, it can be picked up at watch parties, Open Streets events, and community partner sites citywide, and downloaded online. New Yorkers and visitors who complete it, or present a photograph of it, are eligible for free admission to the museum through July 31, 2026, while supplies last.
The guide also unlocks a special event on July 12th, when Tu will lead a program at the Whitney in collaboration with Poster House. The event is part of Free Second Sunday and West Side Fest, a free weekend-long cultural celebration involving more than 20 arts organizations across Manhattan’s west side.
The initiative is intended to extend the reach of the World Cup beyond ticketed matches and into the city’s neighborhoods and public spaces. “We want every New Yorker to be part of this moment—not just in the stadium, but in their neighborhoods, their schools, and the public spaces that make New York the greatest city on earth,” said Mayor Mamdani in a statement. He added: “This partnership with the Whitney helps ensure that the excitement of the World Cup belongs to all of us, putting art and access at the heart of this historic summer.”
The guide sits alongside the Whitney’s existing free access programs, which include Free Friday Nights, Free Second Sundays, and free admission for visitors aged 25 and under. FIFA World Cup 2026 matches are being played across the U.S., Canada, and Mexico, with several fixtures also being screened at museums around the U.S.
