Here comes the sun: Ahead of their debut women’s show for Loewe on Oct. 3 during Paris Fashion Week, Jack McCollough and Lazaro Hernandez are releasing a teaser campaign that spotlights fresh young faces — some wet, some dry — and a few striped towels, rather than a full collection reveal.
Among the personalities captured by photographer Talia Chetrit are actors Isla Johnston, selected for the lead role in Baz Luhrmann’s upcoming Joan of Arc biopic, and Lewis Gribben, who will next be seen in Ridley Scott’s “Blade Runner 2099” on Prime Video.
The portraits — which appear to have been taken in and around a swimming pool — are slated to roll out on Loewe‘s digital channels on Tuesday.
“This teaser stands as an opening gesture, the outset of a new dialogue,” the American design duo, best known as founders of the Proenza Schouler brand, said in a statement shared exclusively with WWD. “The campaign begins to define a tone, a spirit, and the beginnings of an intent.
“In it lies a vibrancy and tactility rooted in craft that feels fundamental to the house, a sunniness and sensuality that feels inherent to its Spanish roots, and ultimately an optimism and spirit that we recognize as deeply personal to us as individuals,” they added.
In casting for the shoot the designers selected “individuals whose fresh and nascent quality spoke to the idea of new beginnings, something hopeful and unfolding.”
Indeed, all are under the age of 35 and hail mainly from Europe. They include Erin Kellyman, who will appear in Scarlett Johansson’s directorial debut “Eleanor the Great”; actor and director Eva Victor, who won acclaim for “Sorry, Baby” when it premiered at Sundance earlier this year; actor Megan Northam, who received a César nomination for her role in the film “Rabia; actor Orlando Norman, currently appearing in season two of “Silo” on Apple TV+, and Canadian actor Théodore Pellerin, a star of Xavier Dolan’s “It’s Only the End of the World.”
