Ralph Lauren’s fluffy mascot, Polo Bear, is now the star of his very own animated film.
The fashion brand dropped a teaser trailer today for The Polo Bear Chronicles: Operation Black Tie, which marks Ralph Lauren’s first-ever animated project. The playful story follows the bear as he sets out to solve a mysterious theft. And what a mission it is as it finds him in action that wouldn’t be out of place in a film starring James Bond or Ethan Hunt.
“In a quiet Manhattan townhouse, where the jazz is smooth, the tailoring sharper than a switchblade, lives one gentle bear,” a voice-over announces on the teaser. “With a taste for the finer things, with his unlikely sidekick, a streetwise pigeon, they’re about to pull off the most refined art recovery of the century. From brownstone to beach house, polo game to gala, they’ll outwit socialites and security alike, all without saying a word.”
The teaser dropped Monday on YouTube and social media, and the full animated short film is scheduled to debut Aug. 14. See the teaser and stills from the project below. The Polo Bear has long been a company staple, and he most recently got a starring turn in windows at company stores in New York, Chicago, London and Tokyo during the holiday season 2024.
