Frieze London and Frieze Masters 2025 opened for VIP previews at Regent’s Park on Wednesday, welcoming a sizable crowd. Early reports suggest a brisk pace of transactions, led by Hauser & Wirth’s sale of Gabriele Münter’s Der blaue Garten (Mein Gartentor) [The Blue Garden (My Garden Gate)] (1909) for CHF 2.4 million ($3.01 million) at Frieze Masters.
Frieze London brings together 168 galleries from 43 countries, while Frieze Masters features around 120 exhibitors representing 26 nations. Dedicated to art made before the 21st century, this year’s edition of Masters is the first under new director Emanuela Tarizzo.
Dealers on the ground described steady interest but more cautious buying, with pricing generally skewing lower than in recent years. Still, the opening day of the fairs saw several seven- and six-figure sales. Some booths sold out, including Gagosian’s solo presentation of Lauren Halsey at Frieze London.
“It’s certainly been an incredibly busy week in London already, and it’s noticeable that the buzz for the fair seems to have started earlier this year compared to last year,” gallerist Thaddaeus Ropac said in a statement. “The market is starting to pick up somewhat after the past slow months, but the interest and sales so far are promising, so this is good momentum for the rest of the year.”
Here, we round up some of the leading sales reported by galleries at Frieze London and Frieze Masters. Both fairs run through Sunday, October 19th. Check back on Monday for our full sales report.
